Fable: Aspiring Expiring Architectures
In the 1990s two major computer companies of the time tried to get their in-house designed microprocessors adopted by outside companies in a bid to establish the processors as industry standards.
One of the processors was blazingly fast but the computer company which spawned it was flaky and collapsed and the part owning the processor was sold to Intel who killed off the device.
The other processor was sold in the computer company’s proprietary systems until 2008, but the computer company which owned it decided to throw its aspirations for an industry standard processor into a joint development venture with Intel for an x86 architecture device.
Moral: Intel omnia vincit