Ruminations on the electronics industry from David Manners, Senior Components Editor on Electronics Weekly.
Fable: The CEO Who Didn’t Understand The Business He Was In
There was once a famous chip company which was in trouble. So much trouble that it was bought by a company from an entirely different industry.
The new owners brought in one of its own executives, an ex-military man, to run the semiconductor company.
Early in his tenure the chief purchaser for General Motors arrived at the chip company’s offices to say hello to the new boss.
The word was sent down from on high to the guy waiting in the lobby – ‘I don’t meet with customers.’
The GM guy cancelled all the business he had with the chip company.
Moral: Courtesy countsTags: chip company, general motors, purchaser, semiconductor company, tenure