Fable: The Ruthlessness Of Success
Once upon a time Microsoft had a competitor in the PC operating system space.
It turned out, from internal Microsoft emails discovered in a lawsuit, that certain versions of Windows contained a virus plant which deliberately crashed a computer if the rival OS was detected.
The idea was to give the impression that the rival OS was unstable.
In the subsequent lawsuit between Microsoft and its rival, Microsoft agreed to pay $150 million to settle the case on condition that its competitor destroyed its evidence.
With all the most incriminating documentation of its anti-competitive behaviour destroyed, Microsoft went on to dominate the OS market.
Moral: Nice guys come last.