mannerisms

Ruminations on the electronics industry from David Manners, Senior Components Editor on Electronics Weekly.

Intel To Bring Big Brother To Your Sitting Room

We all remember Winston Smith cowering in his nook to avoid the telescreen seeing him. Now Intel is bringing the telescreen to your living room.

Intel intends to sell boxes which can see what you’re doing in your home. It will be able to identify each individual watcher.

The information gathered will allow companies to target advertising at you. If it sees you having rumpy-pumpy on the sofa you get ads for cruises. Subtle?

The box will be sold by Intel Media. Erik Huggers, vp of Intel Media, says that it delivers a TV which ‘actually cares about who you are’ – a statement which could have come straight from The Ministry of Love.

“This is data collection solely for commercial purposes,” says Nick Pickles Director of Big Brother Watch, warning that these Internet-connected boxes can be hacked so becoming “Orwell’s telescreens controlled by strangers with laptops.”

Tags: big brother, boxes, cruises, Intel, love

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6 Comments

  1. David Manners
    February 16, 2013 12:43

    I didn’t realise oldskool, you had such a poor impression of my appearance and behaviour patterns.

  2. David Manners
    February 16, 2013 09:19

    I’ve heard Intel called many things, Mr Wizard, but ‘sick flakes’ is a trifle on the harsh side.

  3. MrWizard
    February 16, 2013 04:25

    The people who market this Orwellian garbage are sick flakes.

  4. Wake Up Already
    February 16, 2013 02:24

    BBC and CNN are not your friends or father. Turn off your television. Tune in to reality. Find alternative news sources online and CHECK YOUR REFERENCES. It’s time to wake up. Don’t let this become normal. This is not okay. This is unconstitutional voyeurism and it is criminal!!!

  5. oldskool
    February 16, 2013 00:44

    You’ll probably get adverts for invisalign teeth straighteners and KY jelly

  6. Mike Bryant
    February 15, 2013 12:51

    What about people like me who blank every Internet advert with software and only watch BBC ?

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