Ruminations on the electronics industry from David Manners, Senior Components Editor on Electronics Weekly.
Intel To Bring Big Brother To Your Sitting Room
We all remember Winston Smith cowering in his nook to avoid the telescreen seeing him. Now Intel is bringing the telescreen to your living room.
Intel intends to sell boxes which can see what you’re doing in your home. It will be able to identify each individual watcher.
The information gathered will allow companies to target advertising at you. If it sees you having rumpy-pumpy on the sofa you get ads for cruises. Subtle?
The box will be sold by Intel Media. Erik Huggers, vp of Intel Media, says that it delivers a TV which ‘actually cares about who you are’ – a statement which could have come straight from The Ministry of Love.
“This is data collection solely for commercial purposes,” says Nick Pickles Director of Big Brother Watch, warning that these Internet-connected boxes can be hacked so becoming “Orwell’s telescreens controlled by strangers with laptops.”Tags: big brother, boxes, cruises, Intel, love