Ruminations on the electronics industry from David Manners, Senior Components Editor on Electronics Weekly.
Mentor And IPextreme Link To Sell IP.
IPextreme, the leading IP broker, has joined with Mentor Graphics to sell IPextreme’s IP.
Products available for licensing include automotive IP including CAN and Flexray cores; debug IP, including IEEE 1149.7 compact JTAG; 8/16/32-bit microcontrollers and complete sub-systems; and the Xena enterprise level IP management software platform.
Warren Savage, CEO of IPextreme, sees the deal as a catalyst for expansion at IPextreme comparing the deal to Starbucks co-locating in a Safeway store.
“We’re offering all our IP plus Xena, ” says Savage. The Mentor sales force can sell the IPextreme IP and customers will sign a license agreement with IPextreme and issue a purchase order to Mentor.
The IP is delivered via a Xena server.
“We see significant opportunities for deeper collaboration on the EDA side, as well as roadmap alignments on new IP titles that our mutual customers are demanding in their next generation SoCs,” says Savage.
IPextreme customers, like Infineon, welcomed the move as a way for more customers to get access to Infineon’s IP blocks.
IPextreme is dubbed the iTunes store of the IP world. The Xena IP allows IP developers, to put the IP they’ve developed in the Xena store for users to license or buy.
A buyer or licensee can use a search engine designed by IPextreme, to search across all the IP in the Xena store to find what they’re looking for.
A variant allows big companies to share IP across their internal divisions. Savage quotes an exec for an IP company who told him: “We often get customers where one division buys an IP licence for the entire company but doesn’t tell the other divisions. We just sell them another licence.”
“In big companies the IP function was traditionally done by the CAD department,” explains Savage, “but in the last decade CAD departments have been gutted along with other non-revenue-producing units.” So a big company can get a virtual CAD department via Xena.
This is very often very necessary if customers are to understand their needs. Savage quotes an IP manager at a large IP company saying they’d recently bought a UART from IPextreme only to find they had 32 UART designs in-house
IPextreme’s service becomes more and more necessary as complexity soars. The average number of gates per chip, now 120,000, is going to 240,000 in 2017 and the average number of IP blocks per chip is going from 100 now to 180 in 2017.
“Xena” says Savage, “detangles your IP problem.”