The Spartacus Business
Spartacus would have understood the mobile industry. The brutal phone market is exemplified by Blackberry’s decision today to set up a committee to investigate options for the company including sale of strategic assets, joint venture or sale.
Only last month, it was said that Microsoft turned down a proposal to buy Nokia’s phone business and this month Huawei said it might buy the Nokia business.
Yet Nokia and Blackberry dominated the phone industry just a few years ago.
The penalty for missing a generation in the smartphone business appears to be summary execution.
The setting up of the committee is being taken as as a sign that Blackberry has already tried, and failed to sell the company.
Last week it was reported that a private equity deal was in the offing.
Microsoft, Lenovo and Huawei are obvious candidates which have, presumably, rejected a deal.
When you’re in a business which depends on the fickle whims of teenagers, you opt for a traumatic ride.