Ruminations on the electronics industry from David Manners, Senior Components Editor on Electronics Weekly.
The Spartacus Business
Spartacus would have understood the mobile industry. The brutal phone market is exemplified by Blackberry’s decision today to set up a committee to investigate options for the company including sale of strategic assets, joint venture or sale.
Only last month, it was said that Microsoft turned down a proposal to buy Nokia’s phone business and this month Huawei said it might buy the Nokia business.
Yet Nokia and Blackberry dominated the phone industry just a few years ago.
The penalty for missing a generation in the smartphone business appears to be summary execution.
The setting up of the committee is being taken as as a sign that Blackberry has already tried, and failed to sell the company.
Last week it was reported that a private equity deal was in the offing.
Microsoft, Lenovo and Huawei are obvious candidates which have, presumably, rejected a deal.
When you’re in a business which depends on the fickle whims of teenagers, you opt for a traumatic ride.Tags: assets, Lenovo, Microsoft, nokia, teenagers