The Start-Up Pursuing Wildly Different Applications.

It’s good to hear of a young chip company pursuing wildly different applications with the same generic technology.

 

Lyric Semiconductor, a four year-old MIT-spin-off backed by Analog Devices founder Ray Stata, has a technology which is being used for error correction in NAND flash memories, and which will be used for web searches.

 

In the NAND application the technology claims to deliver a 30x reduction in die size and a 12X improvement in power consumption.

 

But then the Lyric technology has another application – web-searching. In this application it claims to be 1000X faster than x86-based systems.

 

Lyric is prepping a product for data centre usage.

 

It also reckons genome sequencing is another use to which the technology can be put.

 

This multi-pronged approach to using a generic technology is a miles more sensible approach for a start-up than the overly-focussed approach many modern start-ups take.

 

It may seem sensible to focus scarce resources on a market niche – but it can easily be the wrong niche.

 

If the seed is scattered  widely, it is more likely to find a fertile spot.

 

As for the excuse of  lacking resources to pursue multi-markets – look at Lyric getting the military to give it $20 million to develop an application.

 

Customers have always funded chip technology development – if it’s promising enough.

Tags: chip technology, generic technology, power consumption, pronged approach, start ups

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