Ruminations on the electronics industry from David Manners, Senior Components Editor on Electronics Weekly.
The Start-Up Pursuing Wildly Different Applications.
It’s good to hear of a young chip company pursuing wildly different applications with the same generic technology.
Lyric Semiconductor, a four year-old MIT-spin-off backed by Analog Devices founder Ray Stata, has a technology which is being used for error correction in NAND flash memories, and which will be used for web searches.
In the NAND application the technology claims to deliver a 30x reduction in die size and a 12X improvement in power consumption.
But then the Lyric technology has another application – web-searching. In this application it claims to be 1000X faster than x86-based systems.
Lyric is prepping a product for data centre usage.
It also reckons genome sequencing is another use to which the technology can be put.
This multi-pronged approach to using a generic technology is a miles more sensible approach for a start-up than the overly-focussed approach many modern start-ups take.
It may seem sensible to focus scarce resources on a market niche – but it can easily be the wrong niche.
If the seed is scattered widely, it is more likely to find a fertile spot.
As for the excuse of lacking resources to pursue multi-markets – look at Lyric getting the military to give it $20 million to develop an application.
Customers have always funded chip technology development – if it’s promising enough.Tags: chip technology, generic technology, power consumption, pronged approach, start ups