mannerisms

Ruminations on the electronics industry from David Manners, Senior Components Editor on Electronics Weekly.

Amazonian Phone

Next week, on Tuesday, Amazon is expected to launch its phone.

This has been a long-time coming. In January 2013, Amazon was reported to be planning to launch a powerful but cheap Android phone.

At that time the expectation was that Amazon would launch a smartphone costing $100-200 instead of the $600-800 you pay for an Apple or Samsung phone.

It was said that Amazon had signed a deal with Foxconn to build five million smartphones to be launched in the summer of 2013.

The cheap expected price tag is because Amazon has sold its e-readers and tablets at cost price to get people to use its retail services.

Amazon’s record of selling its hardware at cost price may give it a crucial edge over Apple and Samsung in the $340 billion phone market.

Tags: amazon, Apple, cheap phone, samsung phone

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