Ruminations on the electronics industry from David Manners, Senior Components Editor on Electronics Weekly.
Alliances, by Tsuyoshi Kawanishi
Alliances are the name of the game in an industry where no company can do everything.
The great former CEO of Toshiba Semiconductor, Tsuyoshi Kawanishi, points out in his book Chip Management that successful alliances need certain ingredients:
Alliances should be thought of as friendships not marriages.
Friendships are based on trust and respect.
The secret of success in international co-operation is to give six and take four.
Alliances should be thought of as multiplication not addition
In order to co-operate companies should first learn how to compete
Don’t think in terms of how the world looks from the vantage point of your country, think of how your country looks from the vantage point of the world
You can change civilization but you cannot change culture. You must learn how to respect another country’s culture
A technological edge can be more important than a political fence.Tags: alliances, friendships, international co, Toshiba, toshiba semiconductor