Ruminations on the electronics industry from David Manners, Senior Components Editor on Electronics Weekly.

The Bastards

Ed de Castro, the founding president of minicomputer pioneer Data General, liked aggressive ads.

But the best one ever produced never got published though a framed copy hung in de Castro’s office.

It ran: “They say IBM’s entry into minicomputers will legitimise the market.”

‘The bastards say, Welcome.”

Tags: bastards, castro, minicomputer, minicomputers, pioneer

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  1. Fred Dart
    October 24, 2012 14:27

    Any regrets? That book’s got a lot to answer for then …

  2. El Rupester
    October 22, 2012 15:19

    That is indeed a brilliant book — it was thanks to that I decided to become an engineer

  3. SecretEuroPatentAgentMan
    October 21, 2012 22:51

    This reminds me of one of my favourite expressions: “Nil carborundum”, to which one may add “illegitimusi”. In this case exclamation marks are permitted.

  4. Bill The C.
    October 21, 2012 14:00
  5. Fred Dart
    October 21, 2012 11:44

    That was a wonderful book, unfortunately I lost my copy many years ago..

  6. no-longer-STEalthy-and-loving-it
    October 19, 2012 21:36

    I’m pretty sure this is mentioned in Tracy Kidder’s “The soul of a new machine”.
    What a brilliant book – read it if you haven’t.
    Or, read it again if you read it when it first came out.

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