mannerisms

Ruminations on the electronics industry from David Manners, Senior Components Editor on Electronics Weekly.

The Wise Wife

Techies can often make terrible judgments about other tech firms.

Fairchild and Intel co-founder Bob Noyce was once asked by his wife if she should invest in a Cupertino computer company. Noyce told her it had ‘no future’.

The company was Apple.

Noyce himself invested in Osborne Computer which, of course, went bust and Noyce lost his money.

Wisely, Mrs Noyce ignored her husband’s advice and bought into Apple.

Tags: bob noyce, bust, computer company, cupertino, Intel

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