Where’s The Euro-Action?
Europe’s lack of industrial competitiveness is becoming a major problem. It has been a major problem for many years.
17 years ago, at the 1994, European Microelectronics Forum in Munich organised by Future Horizons, Marco Landi, then CEO of TI Europe, delivered a stinging attack on European attitudes.
Although Landi liked the flavour of the recent Bangemann Report for the European Union which recommends fewer subsidies and more free market competition he bemoaned the lack of urgency the theorising and the “social orientation” of Bangemann. Europe had loads of action plans but “Where’s the action?” asked Landi.
While agreeing with Landi’s general thesis, Pasquale Pistorio president of SGS-Thomson robustly dismissed his diagnosis that the European chip industry is in decline.
“We have stopped the decline in Europe’s world market share,” Pistorio said.
Standing at 9% in 1994, Pistorio said he expects Europe’s chip companies’ share of the world market to grow to 15% during the ’90s decade.