Aerospace: ST Aerospace launches AERIA brand for VIP market
ST Aerospace has unveiled a new brand, AERIA Luxury Interiors, as part of the global branding programme for its VIP completion and refurbishment business.
In addition, ST Aerospace has appointed Ron Soret as the general manager of completions to lead a team of industry experts for the brand. Soret is a 30-year veteran who has held senior positions at various major VIP completion centres, bringing broad management, technology and innovation experience to AERIA, the company said.
Soret will be assisted by director of production Mike Childers, director of sales and marketing Rob Tomenendal, manager of planning Mike Blair and manager of quality Dean Wilkins. The team is based in its affiliate company STA San Antonio at San Antonio in Texas.
The new team will use ST Aerospace’s global network of modification centres, its strong engineering team and organisation designation authorisation (ODA) capabilities to grow this business area.
The company is converting one of its aircraft maintenance hangars at STA San Antonio to a VIP completions hangar. The hangar will be fitted with new insulation, skylights and a polished floor, and will house office spaces, conference rooms and various workshops for cabinetry, upholstery and avionics/electrical work.
Renovation work is expected to take about two months, after which the hangar will be ready to welcome aircraft for VIP completion and refurbishment.