Farnell element14 opens multilingual sales desk in Poland
Farnell element14 has opened a European commercial centre in Krakow, Poland.
The centre provides telesales and telemarketing in 22 European languages to customers across the continent.
Farnell element14 began building the team in Krakow during March of this year and has built a 120-strong, multi-cultural team representing 24 different European nationalities.
The centre is located in Krakow due to the city’s reputation for high quality education, the availability of language skills and ability to attract residents from all over Europe.
“E-commerce through our Farnell element14 transactional sites now accounts for more than 75% of our European business and in order to continue to evolve our competitive advantage we have created this centre,” said Kevin Yapp, chief strategy and marketing officer, Premier Farnell.
“We recognise that in an online world good quality conversations and personal interaction are extremely important to our customers. The opening of the centre allows our customers to choose the way they buy and engage with us,” said Yapp.
Elaine Barnes is head of the European Commercial Centre in Krakow.
“We considered some 30 different European locations before choosing Krakow, thanks to its impressively diverse, multi-cultural and multi-lingual community, which offered a rich pool of high potential talent for us to recruit from,” said Barnes.