Mouser says production business is not in its plans

Mouser Electronics says the design market is still strong in Europe as number of customers and subscriptions to its website double in the last year.

“We are still growing the design market in Europe, we have doubled the number of customers in the last 12 months,” Graham Maggs, director of marketing, EMEA at Mouser Electronics told Electronics Weekly.  

Asked if Mouser was looking at developing its online and catalogue based design business into the small volume production fulfilment market Maggs said: “We are not changing direction, we are not going off into production volumes.”

Mouser’s online competitor, Digi-Key has been steadily growing its short-order production sales to small and medium-sized manufacturers in the US and now it is bringing this business to Europe with its first direct sales offices in the UK and Germany.

“We are adding to the business all the time,” said Maggs.

“But we have a catalogue model which is design fulfilment, that does not change,” said Maggs.

Mouser remains upbeat about the components market next year despite continuing economic concerns in Europe.

The online and catalogue distributor has seen European sales grow by 20% this year. Online sales are now half of all sales in Europe.

Sales in France up 23%, Spain up 20%, the Benelux up 54%, U.K. up 19%, Italy up 21%, and Germany up 16%.

Mouser said that the website now accounts for 75% of all new accounts.

www.mouser.com

Tags: business, Digi-Key, Mouser

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