Mouser sees European business grow by 30%

Mouser Electronics is planning an expansion of its European distribution business following a strong 2013 when it saw revenues in Europe grow by more than 30% year-on-year.

Sales growth was strongest at the end of the year with Q4 being its highest ever European quarter performance.

Mark Burr-Lonnon

Mark Burr-Lonnon

“Europe is the company’s fastest growing market,” said Mark Burr-Lonnon, Mouser v-p for Europe and Asia. “We’ll finish the year with sales of $170m and I expect sales to be over $200m next year.”

According to Burr-Lonnon, Mouser has 65,000 customers in Europe and almost half its sales come from semiconductor products. “In Europe we are well ahead of our revenue targets and have grown our customer base by over 30% with new business coming from every industry sector,” said Graham Maggs, Mouser European marketing director.

A third of the distributor’s European sales come from the Germany/Austria/Switzerland group of countries. The UK market accounts for 13% of European sales.

Over 40% of sales are with OEMs, but Mouser also does 18% of its business with small EMS companies in European. “Our EMS customers in Europe increased by 12% and our OEM customers by 11% during the year,” said Burr-Lonnon.

Sales of new product introductions (NPIs) – parts that were introduced by the manufacturer in the last 12 months – increased by 11%. “NPIs are the life-blood of Mouser,” said Maggs.

The industrial and wireless comms markets account for almost 70 % of sales.

Mouser plans to expand its resources at its European headquarters in Munich and will recruit people to provide technical content on its websites. It is also investing in the all-important eCommerce side of the business.

“81% of all new customers come to us via the web,” said Burr-Lonnon.

In 2013, the company added over 35 new suppliers including Intel, Analog Devices, Altera, Micrel, Philips Lumileds and Coilcraft.

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