Renesas targets chip sales in Russia

Renesas Electronics has appointed a new distributor in Russia.

PT Electronics is based in St. Petersburg and has grown to become one of the top five electronic component distributors in the region since it was founded in 1992.

Renesas has added dedicated technical and commercial personnel resources to support PT Electronics and other local distributors, providing Russian-language sales and technical support.
PT Electronics will sell Renesas’ families of microcontrollers, analogue and power devices, optocoupler devices and memory products.

“The appointment marks a milestone for Renesas in terms of our aggressive drive to increase sales in Russia and other CIS countries, and we’re very much looking forward to working with PT Electronics on new customer projects,” said Guido Schreiner, sales manager, special distribution at Renesas Electronics Europe.

“It is one of the top names in electronic component distribution with over 2000 customers in the CIS countries,” said Schreiner.

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