RS targets manufacturing customers with reels

RSRS Components has introduced manufacturer standard packaging on a range of its interconnect and passive product lines including Panasonic and TE Connectivity.

Manufacturing customers in Europe, Middle East and Africa (EMEA) will be able to buy selection of thin film resistors, inductors and crimp terminals in full reel quantities to meet their pre-production needs.

This is another example of how online and catalogue distributors are expanding their traditional engineering customer base into small order production business, where potentially larger revenues are available.

This involves a change to the distributor’s existing pricing, stocking and inventory policies. Rival distributors Digi-Key and Farnell element14 are also addressing this new market sector.

RS said the service will be rolled out in Asia Pacific later in the year.

“The introduction of full reel quantities on these product lines is the first phase of our plan to service a broader spectrum of customers searching for leading-brand electronic components, no matter how great or small their needs,” said Kevin McCormack, global head of interconnect, passives and electromechanical at RS Components.

Related news:
Farnell targets production orders in strategy shift
Online distributor readies production business in UK

Tags: europe, product lines, RS Components

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