Intel matching Chinese tablet CPU vendors on price

Intel is charging customers about the same as Allwinner and Rockchip for tablet CPUs – $5 a pop, reports Digitimes. At that level they undercut MediaTek and Nvidia.

Intel-Bay-Trail

Intel Bay Trail tablet processor

As well as cheapo pricing Intel is offering design assistance, technology and marketing help to people who design in Intel tablet chips.

A little while back Bernstein Research estimated Intel would be subsidising its tablet slots to the tune of $51 per chip-set.

Since it has set a target of getting into 40 million tablets this year, that’s a cool $2 billion to get tablet makers to use Intel chips.

Of course it is being said that Intel wants to get into 60 million tablets this year which would cost it $3 billion in customer inducements.

And then of course there’s next year. If Intel withdraws its inducements next year, will customers stop using Intel tablet ICs?


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