"People moan about the semiconductor industry, say the market's no good, low growth etc but we think it's fantastic," said John McDonald vp of marketing at Silego, "we're growing at 105% CAGR, we shipped 270 million units in 2012 and over 420 million in 2013."
Earlier this month Silego shipped its billionth CMIC (Configurable Mixed Signal IC) the generic title for its product line. It launched CMIC in 2008.
ASPs have doubled in the last year to 25 cents. McDonald is quick to refute suggestions that he's raised pricing. "It's in our DNA to be horribly cheap," he says, "it's not in Silego's DNA to put prices up."
Silego’s new chip, the SLG46110V, costs 12 cents and is for Tablets, Smartphones, Notebooks, PCs and PC peripherals, Servers, Embedded PCs and Data Communications Equipment
CMICs' role is to mop up discretes. It uses only two packages - 1.6mm x 1.6mm TFM and TQFM.
The design system matches common schematic capture software which reduces the engineering learning curve because users find it familiar.
Silego says a design can be done in 20 minutes from scratch and that customers have downloaded the tool and completed a design within 24 hours. 20 components in 20 minutes for 20 cents, says Silego.
The design system comes with a design rule checker (pictured) which can test the entire chip so you get a complete tested circuit before it goes on the board.