Former AMD CEO's book about Intel-AMD wars
Former AMD CEO Hector Ruiz has written a book about the chip wars between Intel and AMD.
‘Slingshot: AMD’s Fight to Free An Industry From The Ruthless Grip of Intel’ – is the title of a book written by former AMD CEO Hector Ruiz to be published at the end of April.
“We blew the top off the industry and exposed its unsavoury secrets in a way that forced Intel and computer makers to back off their backroom deals and clean up their act.,” Ruiz tells the Wall Street Journal.
Ruiz is said to cite loads of examples where AMD had won orders only to have them subsequently reduced after customers were threatened by Intel or offered sweetheart deals.
Intel was found guilty of anti-competitive practices and fined in Japan, Korea and Europe.
When America investigated Intel’s practices via the FTC, the case was settled by Intel paying $1.25 billion which meant that the evidence was not publicly revealed.
Announcing the settlement, Jon Leibowitz, Chairman of the FTC which had seen the evidence, declared: “We believe Intel stepped well over the line of aggressive competition on the merits, and engaged in unfair, deceptive and anti-competitive conduct. The sum total of all this anti-competitive conduct unfairly prevented companies from competing, bolstered Intel’s monopoly, and harmed consumers by stunting innovation, diminishing quality, and keeping prices higher than they would otherwise be.”