BT signs Xbox 360 deal to provide TV and football

BT broadband subscribers will be able to use their Xbox 360 to access the BT Vision service and its library of on-demand content, including movies and thousands of hours of sporting events, television programming, music videos and other digital content, such as BT Vision Sport’s 242 ‘near-live’ FA Premier League football matches.

Microsoft and BT have teamed up to provide an on-demand TV service which will be accessed using BT broadband via Microsoft’s Xbox 360 games console.

“Our aim is to provide BT Vision on multiple platforms. It also means that we are able to potentially expand our BT Vision customer base by tapping into the popularity of Xbox 360,” said Dan Marks, BT Vision CEO.

“Last year at CES, we announced Xbox 360 on Microsoft Mediaroom as a powerful platform capable of enabling new entertainment experiences for consumers, and we are pleased to team with BT to bring this service to market,” said Enrique Rodriguez, corporate v-p of the Connected Television division at Microsoft.

BT Vision said it will make the service available in the middle of 2008.

The announcement was made during Microsoft chairman Bill Gates’ CES keynote address this week.


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