While the demise of XP (including its XP Professional variant) has led to security issues, as well as disruption to the business model of OEMs who had, for many years, based their products on it.
Donaldson believes there are new revenue opportunities for OEMs, based on migration to embedded software – some variants of which are built on the same kernel as XP and preserve its familiar features, while having 40% cheaper licenses than XP.
“The withdrawal of XP is ancient history – now OEMs need to regroup and focus on how they not only replace existing revenues but also grow them," said Nick Donaldson.
"Migrating to embedded software is one such option – it can replicate all XP's strengths, across all devices and platforms, 40% cheaper than previously, and with guaranteed support for the next five years.”
Expertise built up with XP is not lost. It can be transferred to the new embedded environments and this creates a bigger migration market.
“OEMs can now profitably go after new migration business as well as easily deliver critical migration services to their existing customer base. This turns the disruption of XP withdrawal into an opportunity-rich play on many different fronts,” said Donaldson.
The paper, which also touches on the issues surrounding migration from XP to Windows 7 and 8, can be downloaded.