MWC: Qualcomm launches health challenge

Qualcomm is launching a Wireless Walking Challenge in collaboration with the American Heart Association (AHA) at Mobile World Congress being held in Barcelona next week.

Qualcomm is expanding the release of the 2net Connect Application Interfaces (APIs) to developers in Europe and initiating its Global 2net App Developer Challenge.

According to Rick Valencia, general manager of subsidiary Qualcomm Life: “The openness of the 2net Platform allows challengers to select whichever device or app best suits them, enabling a truly personalised health experience where data is automatically collected and seamlessly aggregated across a variety of sensors, wireless technologies and applications.”

Increased physical activity

It is hoped the Wireless Walking Challenge will encourage people to increase their physical activity in order to ultimately improve their heart health, and attendees of Mobile World Congress have the first opportunity to compete in this global challenge.

To participate, attendees can download their choice of a mHealth app, including MapMyFitness, Noom or RunKeeper, or leverage a pre-owned activity monitoring device, including BodyMedia or Fitbit, to track their steps throughout the conference.

Those with the three highest totals of steps at the end of each day will be awarded $200, $100 and $50 respectively.

The mHealth apps and devices are connected to the Wireless Walking Challenge app via the 2net Connect APIs, so participants’ steps are automatically updated and reflected in the app leaderboard.

“Qualcomm Life is delighted to be working with the American Heart Association on the Wireless Walking Challenge by providing participants with a fun, engaging wireless solution to track physical activity to improve cardiovascular health,” said Valencia.

The participant with the most cumulative steps at the conference close will win a Dell XPS tablet.

Expanded Availability of 2net Connect APIs

The Global 2net App Developer Challenge kicks-off today and runs through August 2013. Cash prizes will be awarded to the first, second and third place entries and will be in the amounts of €15,000, €10,000 and €5,000 respectively.

The competition results will be announced at the Uplinq Conference held in San Diego in September 3-5, 2013.

The 2net Connect APIs create a consolidated stream of biometric data that can be accessed across different platforms, including Andriod, iOS, Microsoft and BlackBerry.

www.qualcomm.com

Tags: healthcare, mobile, MWC, Qualcomm

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