Wireless industry has sustainable agenda

Dr Sally Uren, chief executive at Forum for the Future, will be calling on the wireless industry to play its part in creating a sustainable world, when she delivers her keynote address at the ‘Changing the World with Wireless Technology’ Conference in Cambridge.

Dr Sally Uren

Dr Sally Uren

Dr Uren will speak of "closing the last metre of engagement" and wireless communication between people and devices.

“Digital technologies have shown time and time again that they have the potential to disrupt established systems and hasten the transition to a positive and sustainable future,” said Dr Uren.

“However, key to their success is the successful engagement of people. Too many technology solutions ignore the ‘last metre’ – the gap between the technology and the human user. Failing to bridge this gap nullifies the success of the entire venture."

Dr Uren believes there is a need for better systems. “The systems that our society relies on are creaking at the seams and are not delivering on the needs of the present population, let alone the increased demands of the future population,” said Dr Uren

According to Dr Uren, the aims should be to simplify complex data and to provide what she calls "virtually frictionless means of collaboration that allows people to share their resources – ideas, belongings, time, cash, etc.”

Other speakers at the Changing the World with Wireless Technology Conference on 30 June & 1 July in Cambridge include Carolina Costa, managing director at Orange Innovation UK, Shawn Covell, VP Government Affairs for Qualcomm Wireless Reach; Prof. Simon Saunders, Director of Technology, Real Wireless; Steve Jones, Chair of Trustees at the Humanitarian Centre; Finbarr Moynihan, General Manager, Sales and Marketing at MediaTek; Pete Hutton, EVP and President of Product Groups at ARM; Rod O’Shea, EMEA Director of Embedded Sales Group, Intel; and Stuart Orr, Managing Director, Communications from Accenture.

Cherie Blair, CBE, QC, Founder of the Cherie Blair Foundation for Women will also address delegates at the Future of Wireless International Conference Dinner.

The 6th Annual CW Future of Wireless International Conference on 30 June and 1 July at The Møller Centre and Churchill College in Cambridge is sponsored by: UKTI, The KTN, Accenture, MediaTek Real Wireless, Qualcomm Wireless Reach, Intel, Aricent, Rohde and Schwarz, TTP Group, Microlease/Agilent, Cambridge Consultants, S-Tech Insurance, IC Group, u-blox, InterDigital UK, Arkessa, Anite, Ranplan Jaltek Group, Freescale, Microwave Marketing, Real VNC, Otaniemi and Broadcom.



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