Intel intends to sell set top boxes which can see what you’re doing in your home. It will be able to identify each individual watcher of a domestic TV.
The information gathered will allow companies to target advertising at specific telly-watching individual. The box will be sold by Intel Media. Erik Huggers, vp of Intel Media, says that it delivers a TV which ‘actually cares about who you are’.
Naturally many people have likened the Intel box to the telescreen in George Orwell’s 1984 which kept populations under surveillance.
“This is data collection solely for commercial purposes,” says Nick Pickles Director of Big Brother Watch, warning that these Internet-connected boxes can be hacked so becoming “Orwell’s telescreens controlled by strangers with laptops.”
Intel says several hundred of its employees are currently testing the box in their homes and it hopes to launch the service this year.