Invest for future in a downturn, says Linear CEO
Analogue markets will growth no matter how uncertain the economic outlook, writes Lothar Maier, CEO, Linear Technology
Taking a bird’s-eye view of the challenging global economy suggests that this is a time for caution and reserve.
But many of the decisions that we make this year will have long-term implications, since technology is never static and the product development that we do today will be designed into end products by our customers two to four years in the future.
So no matter how long the euro-zone economic contraction lasts or how strong future recovery will be, we will continue to develop products with a focus on the industrial and automotive markets, with Europe continuing to be a key market for these products.
Growth will occur in these markets largely independent of the economic outlook; these markets are going through a strong innovation cycle that drives the need for more electronics features enabled by analogue products.
This has proven true looking back over the last three years. During these past three years of economic turmoil, the industrial and automotive segments of the analogue markets have shown significant growth, growing nearly twice as fast as the overall analogue market.
We always have an eye to the more distant future, begging the question of what markets will drive growth and what products we should be designing today to capture this growth.
The areas of smart networks and energy harvesting are emerging markets that have boundless opportunities.
A future of billions of smart connected devices powered autonomously by energy harvesting devices offers staggering opportunities for analogue products.
These and other new products in development will enable new markets and support future growth no matter how uncertain the economic outlook.