By 2012, 70 per cent of European homes will own at least one HD-capable TV, up from 8 per cent in 2006, said the firm’s latest market report.
“Europe’s high definition TV transition is well under way,” said David Mercer, principal analyst at Strategy Analytics.
In its report High Definition TV and Video Device Sales Forecast: Europe, the market watcher concludes that by 2012, 44 per cent of European homes will own HDTV receivers, in the form of set-top boxes and integrated digital TVs, compared to 27 per cent with HD digital media players, 26 per cent with HD disc players, and 15 per cent with HD portable devices.
“The trend toward high definition TV and video is being driven by surging demand for LCD and plasma TVs, the vast majority of which are capable of displaying HD,” notes Peter King, director, Strategy Analytics Connected Home Devices.
“Awareness of high definition is growing all the time and we expect this to feed into growing sales of Blu-ray Disc players, high definition camcorders and other HD devices,” he added.