TV prices rise in US as 3-D and smarts take bigger share
Average retail pricing for US flat-panel televisions rose to the highest level in two-and-a-half years during the second quarter, driven by larger display sizes, according to market watcher IHS iSuppli.
It latest TV Price and Specifications Market Tracker Report says that pricing for US flat-panel televisions reached $1,224 during the second quarter, up 3% from the previous quarter, and up by 9% on a year ago in the second quarter of 2011.
The pricing figures account for all television technologies, dominated by the liquid crystal display televisions (LCD TVs), along with the smaller plasma segment.
“The climb in US flat-panel TV prices is attributed to market gains in retail among new sets sporting advanced technologies, such as 3-D, integrated interactivity and LED backlight technology used in LCD TV sets,” said Edward Border, analyst for TV technology at IHS.
“Consumers also are buying a larger portion of sets with Web 2.0 features characteristic of Smart TVs. Moreover, some large-sized television models in both the LCD and plasma categories increased their share, contributing to overall growth in pricing,” said Border.
3-D TVs’ accounted for over 30% of all televisions available at retail in the second quarter.
Smart TVs also took a larger share of the market and LED-backlit LCD sets were 63.5% of all TV sold.
One exception to this positive trend was the continued price decline of the 32-inch TV sector. By the second quarter, the average price of the set was just $435, down from $495 in the first quarter.
In another notable development, pricing in June for the 42-inch LCD TV category plunged to an all-time low of $761, down from $807 in May, after two consecutive months of price hikes, said the report.