No more double-digit growth for smartphones – IDC

Last year was the last year of double digit growth for smartphones, says IDC.


1.44 billion smartphones were sold last year – 10.4% more than in 2014.

IDC reckons 2016 shipments will be 1.5 billion, or 5.7% growth over 2015.

The trend of single-digit on-year growth is expected throughout the forecast with volumes growing to 1.92 billion in 2020.

The ASP will drop from $295 in 2015 to $237 in 2020.

Phablets now account for 20% of all smartphone volumes in 2015, with expectations that volumes will grow to 32% in 2020 or 610 million shipments.

Android phablet percentages are generally in line with the 20% to 32%.

Apple’s phablets – iPhone 6 Plus and 6S Plus – are expected to grow from 26% in 2015 to nearly 31% in 2020.

Android shipments will grow from 1.17 billion in 2015 to 1.62 billion in 2020 and its share of the smartphone industry will grow from 81% to 85%.

iPhone as shipments hit a new record of 231.5 million for growth of 20.2% over 2014, which was nearly double that of the overall smartphone market.

IPhone ASP went up from $663 in 2014 to $713 in 2015. IDC expects 2016 to be relatively flat regarding iPhone volume.

Windows Phone shipments were down 18% in 2015 to 11.1 million units with roughly 95% of that volume coming from Microsoft (or Nokia) branded devices.


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