Digi-Key grows its online business in China

Digi-Key says it has seen strong double-digit growth in China during 2015, and has added a “significant” number of new customers.

Dave Doherty - Digi-Key grows its online business in China

Dave Doherty

The online component distributor has been investing in local infrastructure and expanding its product offering in China. It has localised customer service and RMB currency options, which it says have been the driving factors behind growth in the region.

“Despite the large size of the Chinese market already, we believe we are only in the early days of a very exciting future,” said Dave Doherty, Digi-Key president and COO.

“China continues to graduate more engineers than any other country which will continue to drive innovation through new product development.”

Digi-Key has customer service offices located in Shanghai, Shenzhen and Hong Kong.

“Our core strength is the number of components we have in stock and available for immediate shipment, with access to over four million via our website,” added Doherty.

The distributor also carries over 21,000 development boards and modules in stock.

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