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Winning market Share
When times are tough, Electronics Weekly goes that little bit further to make sure we deliver consistent results to our clients and create real returns on advertising investments.
That's why our market share has gone from strength to strength over the past year.
Readers Choice
Electronics Weekly recently conducted research amongst readers based in the UK. The survey was conducted via email and branded from an independent research company 'Datacross Services Limited' and only 681 readers of Electronics Weekly who also read at least one of the named competitor magazines were analysed.
| Electronics Weekly |
84% |
| New Electronics |
8% |
| Electronic Product Design |
4% |
| Topics |
Important |
| Developments in technology |
99% |
| New product development |
98% |
| Industry news |
98% |
| Market trends |
89% |
| News analysis |
86% |
| Jobs advertising |
67% |
| Financial reporting and analysis |
66% |
| Topics |
Electronics Weekly |
New Electronics |
Electronic Product Design |
| Industry news |
93% |
2% |
3% |
| Jobs advertising |
85% |
3% |
1% |
| News analysis |
81% |
7% |
3% |
| Market trends |
67% |
13% |
8% |
| Financial reporting and analysis |
66% |
4% |
2% |
| Developments in technology |
37% |
31% |
29% |
| New product development |
35% |
21% |
41% |
RBI wins Industry Research
Independent research confirms Electronics Weekly and EDN as preferred publications
Electronics Weekly has at least a 3:1 lead over nearest UK rival
An independent research study by Actel, a supplier of innovative programmable logic solutions, gives Electronics Weekly a clear lead as preferred reading for designers working with FPGAs.
450 telephone interviews were carried out on FPGA engineers in Europe. It was drawn from Actel's own customer and prospect database and interviews were completed in most of the leading communications and industrial OEMs.
When asked the unprompted question ' What technical magazines do you read?' Electronics Weekly was sited by 70% of those interviewed, EDN by 33% and New Electronics by 21%
Source: The research was carried out in Summer 2003 by Actel Ltd
As a result of seeing an ad or article in Electronics Weekly, 93% of Respondents reported taking one or more actions.....
ADQ Research
Source: ADQ Research, Harvey Research, April 2003
| Trade magazines |
91% |
| Company Web sites |
82% |
| Company brochures / Literatures |
72% |
| Shows / Exhibitions |
50% |
| Sales representatives |
45% |
| Direct mail |
37% |
| Magazine Web sites |
25% |
The impact of business press
Recent research from the PPA (Periodical Publications Association) is testament to Electronics Weekly's consistent market share growth. The research study compared the influence and communication impact of the mass media which decision-makers have access to.
The key findings reinforce that business publications are;
- The most regularly used source of information for decision-makers.
- The most important source of information about the industry and for technical developments.
- The most useful source of information about new products and services.
In particular the graph below demonstrates business publications as the most important source of information in the job overall.
The Most important source of information for…
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