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Electronics Weekly Digital Edition is an exact replica of the print edition, available one day before print publication, and allows readers to interact and respond to editorial and advertising contained within the issue. 22,719 readers receive Electronics Weekly digitally every week. Additional functionality means that advertisers can include additional company specific content and also include rich media ads (using both video and audio options). Take advantage of this unique space to develop original high impact marketing campaigns.

 

A recent survey carried out by Electronics Weekly shows how receptive readers are to the online magazine and in addition, their actions taken after being exposed to advertising found inside the digital edition.

 

  • ·         95% rated the Electronics Weekly digital edition as either excellent or good.
  • ·         85% read the digital edition from start to finish and on average browse for 5-15 minutes.
  • ·         80% have gone to a company's website as a result of seeing an advert in the Electronics Weekly digital edition.
  • ·         59% have clicked on a link with in an advert as a result of seeing an advert in the Electronics Weekly digital edition.
  • ·         15% have purchased the product/ service as a result of seeing an advert in the Electronics Weekly digital edition.
  • ·         37% have referred/ passed on information to others as a result of seeing an advert in Electronics Weekly digital edition.

 

Source: Electronics Weekly Digital Edition Survey Sept 2010

 

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