Electronics Weekly offers integrated advertising solutions, so we can offer more than a stand alone package. Because RBI is part of a bigger picture we have the resources available to gain that extra mile from your advertising investments. Read on to see how we can deliver tailored packages to meet your advertising needs.

Who do you Influence?

Electronics Weekly AD Q studies provide the opportunity to benchmark your advertising within Electronics Weekly, and compare your results with competitors in the industry. Ad Q is provided at no additional cost to your advertisement, so you can evaluate and monitor your advertising messages. The research and findings relate to many different issues including advertiser performance and effectiveness.

Key findings, for example, include:

• 94% of all respondents reported purchasing influence in one or more key category
• 92% use trade magazines as the leading source for new products, next came company web sites on 81%
• 92% reported having taken one or more actions as a result of seeing an advertisement or editorial in Electronics Weekly, 29% bought products or services, 46% requested additional information

AD Q studies take place twice a year in May and October by Harvey Research in New York. To discuss these opportunities in further detail speak to the Electronics Weekly team.

Targeting the Right People

The list division of Reed Business Information, Mardev, has a highly targeted circulation database at its fingertips providing customer relationship solutions. With over 300 million names and 300 data sources, you can be assured to receive a well maintained audience of responsive individuals. Whether it is for direct marketing, e-marketing, tele-marketing or leasing you can target businesses with data you can trust.

Mardev's electronics portfolio includes Electronics Weekly, EPN and NEPCON, with lists in over 70 other business to business sectors sourced from world leading international publication, information and exhibition brands. For further information contact the Electronics Weekly sales team.

Market Insight

Reed Electronics Research (RER) specialises in providing international business information sources designed to assist senior management, marketing and business development personnel, industry watchers and analysts in keeping abreast of changes, developments and other factors affecting their business.

Research reports can be delivered in a variety of formats and can be a key component in business and strategic planning. This specialist department can organise bespoke research projects including tailored research packages, from an advertiser awareness study to a comprehensive analysis of how potential recruits view your organisation. For more information contact the Electronics Weekly sales team.

Reed Portfolio Sales

RBI Portfolio Sales are the central advertising department of Reed Business Information. Through one-point of contact you can reach over 1.5 million decision- makers across our portfolio of more than 55+ leading business-to-business titles using the following media: inserts, display and on-line advertising.

For more information speak to the Electronics Weekly team.