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Why advertise online?
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Online advertising is an important component of successful branding campaigns.

Why? Because it is:

Complementary and provides you with another opportunity to reach your target audience.

Measurable ElectronicsWeekly.com is the UK's most regularly visited electronics website.* This is set to increase as a highly targeted marketing campaign is in place to drive traffic and raise awareness of the website using online search engine optimisation, key word sponsorship, advertising and email marketing.

Targeted Our audience includes executive management, board directors, overall technical management, senior engineering, design and development engineers and general management for the electronics industry. 99% are ABC1 and 75% of users are involved in the decision-making process for purchase/leasing of products or services on behalf of their company.** ElectronicsWeekly.com is also considered best for the number and relevance of job vacancies advertised.***

Adaptable Whether you are looking to drive traffic to your website, promote a specific product or recruit for a vacancy, we can provide an online creative solution tailored to your needs to ensure a competitive edge.

Controllable From identifying your needs, customising the creative solution and providing feedback reports, the ElectronicsWeekly.com team will ensure that your campaign receives maximum exposure.

Highly effective Online advertising in 2004 was estimated to be £510 million. ****

* Source: European Electronics Media Research, November 2004
** Source: RBI Digital Media User Profile Research, May 2005
*** Source: ElectronicsWeekly.com User Survey, April 2005
**** Source: IAB, February 2004

© Reed Business Information 2006