According to the press release:
The BUG platform – accessible through AT&T Emerging Devices – offers a new, innovative approach to device innovation, providing developers with easy access to a full complement of FCC and AT&T certified 3G wireless modules, reducing the need for extended and costly testing and certification during the initial deployment phase. Some additional testing may be required if changes are made in volume production.
“With Bug Labs, developers now have the ability to test and trial their products in the sandbox while they are in the nascent stages of development,” said Glenn Lurie, president of emerging devices, resale and partnerships, AT&T. “As part of our ongoing commitment to innovation, we’re eliminating the certification barriers that have kept some developers from jumping into the game. We’re encouraging product developers to bring the next generation of new and exciting products to market as soon as possible.”
Products with Bug Labs modules must secure final certification on the AT&T network.
“Together with AT&T, we’re inspiring developers around the world to tap into their creativity,” said Peter Semmelhack, founder and chief executive officer of Bug Labs. “By leveraging our open product development program, product developers can build, deploy, produce and certify wireless devices at a practical, faster rate.”
For more info about Bug Labs modules, see this video: