Arrow Electronics' new sales channel, Arrow Advantage, has launched a catalogue detailing a selection of 10,000 products from the 240,000 different parts available through Arrow Advantage.

These technologies have been specially selected as being representative of the products that UK purchasers and engineers most commonly need to address their design and manufacturing requirements.

Designed for ease of use and the rapid identification, selection and comparison of suitable products, the Arrow Advantage catalogue provides colour-coded sections covering semiconductors (subdivided into analogue, discrete and digital devices and solutions for lighting, optoelectronics and wireless);  passives; electromechanical components; connectors; cable and wire solutions; power supplies; and platform-level systems.

Through Arrow Advantage, purchasers and engineers in small and medium-sized companies can access on-board and off-board components and platform-level technologies from all of the franchised suppliers on the comprehensive Arrow Electronics (UK) linecard.

Registration for the Arrow Advantage catalogue includes automatic entry into a free prize draw for a Blackberry Smartphone.

More information: www.arrowuk.com/advantage/cataloguerequest

More information about Arrow’s operations in Northern Europe: www.arrowne.com