Rutronik Elektronische Bauelemente GmbH is one of Europe's leading broadline distributors for semiconductors, passive and electromechanical components in addition to wireless products, displays as well as embedded boards. To round off the product portfolio Rutronik also offers storage technologies from its subsidiary company Discomp. The markets that the company primarily targets include the automotive, telecommunications, consumer goods and industrial electronics industries. Wide-ranging services, competent transfers of expertise in the areas of product development and design, as well as logistics and supply chain management solutions round off its customer and future-oriented range of goods and services. The company, established by Helmut Rudel in Ispringen/Germany in 1973, employs about 1,200 staff throughout Europe and achieved sales of EUR 565 million in fiscal year 2007.