Anyone for MWC?
I’ve been going to Mobile World Congress (including its former incarnations as GSM Congress and then 3GSM) for10 years now. It is never popular at home since it always coincides with half-term and my daughter’s birthday. This year the show runs from 16 to 19 February in Barcelona and so for once just misses Valentine’s Day, but I usually get into trouble for that, too.
Mobile World Congress (MWC) is an important event as a startup. For most of the year it can be challenging to get introductory meetings with potential customers or partners; but at MWC senior managers turn-up with an open-mind and meeting itineraries to fill. A short introduction to a compelling, innovative technology can lead to introductions to the right people in the organisation and start us on the road to a design-win.
This will be a significant year for Air at MWC: we have real stuff to show-off for the first time, and our own meeting venue – a pretty significant investment, but much more credible than spending the entire show meeting in coffee shops.
Nevertheless, meeting confirmations have been markedly last-minute this year compared to previous years. For weeks a lot of companies have been unable to confirm who will be attending in the face of tight travel budgets. It seems that many of the big names in the industry have massively cut their investment in MWC as a response to the credit crunch. Last year, over 40,000 people attended the show. I won’t be surprised if it’s half that number this year.
Anyway, in the space of just a few days, our meeting itinerary is suddenly almost full so I’m expecting a fruitful week again. It needs to be to justify the grief at home…