Easy Come, Easy Go As Intel Dumps Wind River

It’s always been easy come, easy go at Intel – into a thing one minute and out of it the next.

And the latest thing Intel’s out of is Wind River and its Linux embedded software used in much of the IoT.

Wind River trails in the wake of a multi-decade litany of failed diversifications: watches, mobile APs, PLDs, ASICs, XScale, LCOS, WiMAX, CLECs, VOIP, STB, wearables and foundry.

Mind you getting out of IoT software is par for the course at Intel which sniffs at sub-50% margins. IoT is just another name for cheapo networking and Intel doesn’t do cheapo.

Unless, of course, it’s actually bribing customers to take stuff as it did with mobile APs.

The only nice fat, juicy, high margin business left for Intel, or anyone else for that matter, is datacentre – representing a $45 billion annual market for companies supplying components for servers.

“This move is designed to sharpen our focus on growth opportunities that align to Intel’s datacentric strategy,” says Tom Lantzsch, senior vice president and general manager of the Internet of Things Group at Intel.

Quite so. Silly to bother with anything else really.



  1. To me it looks like Intel is putting itself into a corner that it may never get out of and then finally end up on the dead pile. Datacenter and PC manufacturers only need to switch to another core processor and they’ll be gone. The problem with their IoT offering was that it was too expensive, clunky and the toolset was awful, they never seem to finish off a project which makes developers like me steer clear of them. Any thoughts on this??

  2. Ha Ha, SEPAM, I expect so – and his job is to make sure other svps say what the PR department tells them to say

    • SecretEuroPatentAgentMan

      His Linkedin-profile does not mention Intel anywhere. Is he considering updates a waste of effort?

  3. SecretEuroPatentAgentMan

    So Tom Lantzsch is actual senior vice president and general manager of the Things Being Kicked Out at Intel? His title does not really align with his words. Or do they have a senior vice president and general manager of realignment?

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