It’s like a puppy jumping up in expectation of a pat and slinking away bewildered when it gets a slap.
“I am excited to announce that Intel Capital is targeting more than $250 million of additional new investments over the next two years to make fully autonomous driving a reality,” said Intel’s CEO this week.
Intel being Intel it has defined the challenges of autonomous driving as being challenges which Intel’s technological strengths are qualified to address.
“Data is truly the new currency of the automotive world,” says Brian Krzanich, “it’s not enough just to capture the data. We have to turn the data into an actionable set of insights to get the full value out of it. To do that requires an end-to-end computing solution from the car through the network and to the cloud – and strong connectivity.”
Sod the sensors, the radars, the mapping, the anti-hacking security – for Intel autonomous driving is all about processing loads of data and Intel makes the processors which can crunch the most data.
So why does one expect this new diversification to go the same way as previous diversifications into mobile APs, PLDs, ASICs, XScale, LCOS, WiMAX, CLECs, VOIP, STB and foundry?