And then you ask: What’s so special about the iPhone?
Answer: the OS.
And then you ask: What is it about iOS which people like?
Answer: It’s easy to use.
And then you ask: Why doesn’t someone produce an OS which is easier to use than iOS and then they could become a trillion dollar company?
Answer: I don’t know.
People say it’s not done because it will be expensive, but when I ask How Expensive? I don’t get an answer.
Say it would take three years for a thousand engineers on $100,000 a year i.e. $300 million.
That seems a trivial investment compared to some of these investments made by the Vision Fund – a dog walking app, rented offices, retail web-sites etc.
Compared to those, developing a new smartphone OS would be more useful, more techie, much more fun and a lot more potentially lucrative than most of these rather boring investments.
So c’mon Son – do something ballsy.