Sanders was the greatest master of the art of lunching customers the Valley had ever seen.
But he didn’t realise his true metier until one day, while working as a design engineer at the Douglas Aircraft Company, he experienced an epiphany.
“I was designing a regulated power supply around Motorola’s components,” Sanders tells Bo Lojek’s History of Semiconductor Engineering, “so I thought I better find some more out about it. So I contacted Motorola and they sent over a sales engineer. I’ll never forget that. He came over. He had beautiful clothing on. He was well groomed. He didn’t know a damn thing about his product line, but he offered to take me to lunch. We went out to lunch, he drove in a new car, took me to a nice lunch, a better lunch than I certainly could afford as an engineer at Douglas Aircraft Company. And I decided then and there that I had been in the wrong end of engineering.”