3Dfx campaigns to up market share

3Dfx campaigns to up market share
Tom Foremski US graphics chip maker 3Dfx Interactive is launching a $20m worldwide marketing campaign in a bid to increase its market share. 3Dfx is up against market leader ATI Technologies which dominates the industry, having captured most of the top 20 PC makers. 3Dfx has decided to promote its Voodoo brand and its latest high performance graphics ICs in a bid to win over PC OEMs and increase sales of its PC add-on boards.


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