AMD flashes past Intel

AMD flashes past Intel
David Manners AMD overtook Intel in 1997 to become the top supplier of flash memory in Europe, according to Richard Gordon, chief memory analyst at Dataquest. AMD’s flash revenues increased by 28 per cent to $226m, says Gordon, while Intel’s declined by 11 per cent to $222m. “It’s all driven by the GSM market,” said Gordon, “and Sharp has been taking share from Intel.” Sharp, Intel’s foundry partner, entered the flash market under its own name last year and sold $47m worth in Europe taking seven per cent market share and fourth place in the European rankings. Fujitsu, AMD’s foundry partner, took third place with sales of $99m – up 6.5 per cent on 1996 – representing a 15 per cent share. The big losers in flash in Europe last year were: SGS-Thomson Microelectronics, down 39 per cent to $25m; Atmel down 58 per cent to $24m; Toshiba down 33 per cent to $4m; and Silicon Storage Technology down 25 per cent to $3m.


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