Atmel in AVR Risc chip fillip

Atmel in AVR Risc chip fillip
Richard Wilson Atmel is winning important design-ins in Europe for its AVR 8-bit Risc microcontroller launched a year ago. The 8-bit microcontroller, which was developed by Atmel’s design team in Finland, is being used by European manufacturers of pattern recognition systems, energy meters and digital set-top boxes. “One of the first big orders for AVR was for 100,000 pieces from a set-top box manufacturer in the UK,” said Bob Henderson, Atmel’s European marketing manager. A year after its launch, according to Jim Panfil, director of microcontroller marketing at Atmel, volume orders for AVR are divided equally between its use as a stand-alone microcontroller and as an embedded core with custom peripherals around it. The firm has recently introduced a new family of microcontrollers based on the original 8-bit AVR core, which incorporates up to 1Mbit of in-system programmable flash memory, EEPROM and SRAM.


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