Cable still alive in digital TV contest

Cable still alive in digital TV contest
Melanie Reynolds Cable will not lose out in the digital TV stakes despite being the last medium to launch its service in the UK, according to a set-top box manufacturer. “They may be coming in late in the day but they’re coming in with arguably better technology,” said Andy Trott, director of technology and strategic development at Pace Micro Technology. The cable operators believe they will win subscribers by offering services that the satellite and terrestrial operators cannot. The advantage will come from the use of a cable modem for interactive services which is capable of data rates up to 30Mbit/s. Satellite and terrestrial only offer a telephone modem operating at 28.8kbit/s. Asked if people need this performance, Trott said: “I don’t think people are educated enough to make that decision at the moment.” His belief is that demand will come once people are able to compare the level of service they receive. However, Trott would not write off any of three mediums. “As far as I’m concerned, they all have very strong merits in their own right,” he said.


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