CRL signs FPGA deal with Atmel

CRL signs FPGA deal with Atmel
Richard Ball Atmel and the Central Research Labs (CRL) have penned a deal in which CRL becomes the European design centre for Atmel’s FPGA customers. Middlesex-based CRL will carry out design services using Atmel’s AT40K and AT6000 FPGAs and also develop blocks of intellectual property (IP) for use in designs. “We’ve been working with FPGAs for about ten years. We’re very familiar with the design cycles and the technology,” Julian Nolan, CRL’s business development manager, told EW. “We wanted to partner with an FPGA company and chose Atmel because its architecture maps well into DSP applications.” Atmel wants to start selling systems using its microcontroller, memory and FPGA technologies. However, the company is more used to selling individual components. “The CRL deal gives us a design resource we don’t have at the moment,” pointed out Bob Henderson, European marketing manager at Atmel. CRL has a design team with some ten staff ready to start work on Atmel related designs. “We’re also recruiting heavily for FPGA designers,” Nolan said. CRL will act as a broker for blocks of IP. “Europe has lots of IP but it’s difficult to release – CRL can access this,” said Nolan. The company will go to firms that have developed FPGA designs and assess the value of their IP. If it has value, CRL will market the IP paying the original firm royalties when the IP is used.


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