Digital imaging push gets Intel effort

Digital imaging push gets Intel effort
Tom Foremski
Intel and Kodak will collaborate on new technologies and marketing efforts in the areas of digital imaging, hoping to boost the use of digital cameras and powerful PCs to process images.
The agreement includes a broad cross-licensing agreement for new product development; joint development of digital imaging products and platforms based on current and future Intel chips; and using Intel chips in photofinishing laboratories to enable customers to transfer photos onto CD-ROMS. The two companies also pledged to spend $150 million in new marketing programs.
“Kodak’s expertise in imaging, combined with Intel’s leadership in processing and silicon strategy, will do for photography what the PC did for computing: We will stretch boundaries, establish new product platforms and create a multiplier effect that triggers more innovation,” said Kodak CEO George Fisher.
Intel hopes that by popularising digital photography, it will encourage consumers to upgrade to more powerful PCs rather than buying low-end PCs.

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