Free Web access gets closer

Free Web access gets closer
Melanie Reynolds Free Internet access for all dial-up users is moving closer as the number of operators offering the service grows. “It looks very much like basic dial up access is going to be free from now on for most people,” said Philip Lakelin, author of a new report, Competitive Strategies for Internet Service Provision, at consultants Analysys. Lakelin believes that service providers still charging a fee have yet to be harmed but will be in the long term. “You’re either going to have to offer free access yourself or lose market share very quickly,” said Lakelin. “Or find some other way of differentiating yourself which is going to be quite hard.” Latest to join the list of free providers is BT with ClickFree which offers Internet access, e-commerce and an e-mail address service called talk21. BT’s current Internet service, Click+, adds an extra one pence a minute to calls. “We expect most Click+ customers to migrate to the new service,” said a BT spokesman. Meanwhile, BSkyB denied reports that it would be offering an Internet service through its digital TV but confirmed that e-commerce and interactive services will be launched this year. Since Dixons launched Freeserve last September several organisations have jumped on the free Internet bandwagon including high street retailer Tesco and Arsenal Football Club.


Leave a Reply

Your email address will not be published. Required fields are marked *

*